L’Arte in Cucina Season 1 Spot
Realization of the TV commercial for the second season of the programme L’Arte in Cucina, aired in 2022 on Gambero Rosso Channel, channels 133 and 415 of Sky Italy.
The TV program was produced by Euroteam in collaboration with BeA and Plus Production.
In each episode, the presenter introduces an artist, a chef and a character linked to the world of wine. The authoritativeness of the personalities involved and the quality of the content are made even more dynamic, contemporary and captivating by Nilufar Addati’s conduction.
An encounter between culture and social approach, between tradition and expressive spontaneity. Nilufar, skilled between the cookers, then executes a recipe, interpreting it in her own way, in an informal and confidential manner. In this way, the deep bond expressed by ‘Art in the Kitchen’ is emphasised.
In the realization of this spot, the connection between the artistic and culinary worlds is emphasised, by using a fun and dynamic communication. Nilufar walks through a museum, where some of the world’s most important works of art are on display. Only, instead of the protagonists of the works, we find Nilufar herself doing… bizarre things.